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For example, TikTok star Zuru's Mini Brands sells a candle with a ring buried inside. The company has launched an official YouTube channel and partnered with influencers to promote its product. The brand's YouTube video has racked up over 65 million views.<br><br>Adding a mystery element to products can boost sales and decrease the amount of waste. The element of surprise is the secret ingredient of the mystery box. It is a valuable instrument to build trust and a sense of loyalty among customers. Mystery boxes also allow retailers to offer discounts while not creating the impression that they are devaluing or selling out their stock.<br><br>With the SellUp plugin it is easy to implement the mystery box model on your Shopify website. With this, you can choose the items you want to be included in your mystery box, and our plugin will handle the rest. 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